Why Your Business Needs Video in 2026

If you've been on the fence about video, the numbers make the case better than I can.

91% of businesses now use video as a core marketing tool, and 93% of them say it's a critical part of their strategy. That's not a trend anymore — that's just how marketing works now.

Here's why it matters for your bottom line:

It pays for itself. On average, every $1 spent on video marketing returns $4.80 in revenue. Businesses that use video grow revenue 49% faster than those that don't.

It converts. Adding video to a landing page increases conversions by 80% on average. People watch, then they act.

Customers are asking for it. 84% of consumers say they want to see more video from brands. Your audience isn't just open to video — they're expecting it.

You don't need a Hollywood budget. Small businesses spend around $1,200/month on video on average, and short-form video is leading the pack for ROI. A handful of well-made videos, used consistently, beats one expensive video used once.

I've spent my career on both ends of this — from cutting featurettes for major film studios to producing music videos and documentaries right here in the Tri-Cities. The thing that's stayed true the whole time: a clear story, well told, builds trust faster than anything else in marketing.

If you're wondering what video makes sense for your business — a quick explainer, a behind-the-scenes look, customer testimonials, social clips — that's exactly the kind of conversation I love having. Reach out and let's talk about it.

— Tony Moser, PS Media