Why Your Business Needs Video in 2026
Why Your Business Needs Video in 2026
A PS Media Newsletter
Quick gut check: when's the last time you scrolled past a wall of text on a business's page versus scrolled past a video?
Exactly. Video isn't a "nice to have" anymore — it's how people decide who to call, who to trust, and who to buy from. Here's the data, in plain numbers.
The Numbers Don't Lie
91% of businesses now use video as a core marketing tool — the highest it's ever been.
84% of consumers say they want to see more video from brands this year.
78% of people would rather watch a short video to learn about a product or service than read an article about it. Only 9% prefer text.
88% of people say a video convinced them to actually buy something.
89% of consumers say video quality directly affects how much they trust a brand — good or bad.
Businesses with video on their Google Business Profile get 70% more views than plain listings with just text and photos.
82% of businesses say video increased their web traffic. 85% say it generated leads. 83% say it boosted sales directly.
That's not influencer hype. That's how people are actually deciding who gets their business.
What This Means If You're a Local Business
You don't need a Super Bowl ad. You need:
A short video on your Google Business Profile (yes, this alone can boost your views)
A 30–90 second clip on your website homepage so people trust you before they even call
Simple, honest social content — your team, your work, your customers — instead of another paragraph of text nobody reads
Over half of small and mid-sized businesses are already planning to spend more on video this year. That's not a trend to watch from the sidelines — that's your competition pulling ahead while you're still deciding on a font.
The Good News
You don't have to figure this out alone, and you don't have to overspend to get it right.
I'm Tony, owner of PS Media. I've spent years producing video for everything from Hollywood films to local small businesses, and I built PS Media specifically so businesses like yours could get real, professional video.
No pressure, no sales pitch waiting to ambush you. If you're curious what video could look like for your business, I'm happy to just talk it through. Call or email me for a free consultation.
📩 [email protected] 🌐 www.psmediainc.com
PS Media Inc. | Where Stories Come to Life. Follow for more video, marketing, and small business tips.
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